About Us

Matt Goldberg is President and CEO of Safari Pedia, the world's most trusted source for safari and wildlife travel experiences. Matt joined Safari Pedia in 2021 as President of our experiences business. Under his leadership, Safari Pedia has become the world's leading online safari marketplace, including tours, activities, wildlife experiences, and attractions, and more than doubled its revenue from 2021 to 2024. Matt was named CEO of Safari Pedia in 2024.

Prior to Safari Pedia, Matt served as Global Head of Expedia Group Partner Solutions and Head of Expedia Group's B2B business, as well as the Vice President of Expedia Group's Affiliate Network. Before joining Expedia Group in 2011, Matt was a Director of Business Development at Orbitz Worldwide, where he led the company's global affiliate and distribution partnerships. Matt began his career in investment banking at Lehman Brothers in their Mergers and Acquisitions Group.

Matt holds a Master of Business Administration degree from Columbia Business School and a Bachelor of Arts degree in Economics from Tufts University. He is a member of the World Economic Forum's Travel and Tourism Governors community and serves on the board of directors of the U.S. Travel Association. Matt is passionate about wildlife conservation and has visited more than 60 countries across six continents. He currently resides in the San Francisco Bay Area with his family.

Matt's favorite travel destination is Serengeti National Park.

Kristen Dalton is Chief Financial Officer of Safari Pedia, where she leads global finance, business development, financial planning and analysis, accounting, tax, treasury, investor relations, and procurement. Kristen joined Safari Pedia in 2024.

Prior to Safari Pedia, Kristen was Chief Financial Officer of Chewy, Inc., where she led the company's finance, accounting, tax, treasury, investor relations, and procurement functions. Before joining Chewy in 2019, Kristen held various finance leadership roles at Amazon, including Vice President of Finance for Amazon Web Services and Vice President of Finance for Amazon's North America Consumer business. Kristen began her career at Ernst & Young.

Kristen holds a Bachelor of Science in Accounting from the University of Delaware and is a Certified Public Accountant. She serves on the board of directors of Wayfair Inc. and is a member of the Audit Committee.

Kristen's favorite travel destination is Maasai Mara.

Michael Noonan is Chief Revenue Officer of Safari Pedia, where he leads global revenue, business development, financial planning and analysis, accounting, tax, treasury, investor relations, and procurement.

Prior to Safari Pedia, Mike was Chief Financial Officer of Chewy, Inc., where he led the company's finance, accounting, tax, treasury, investor relations, and procurement functions. Before joining Chewy in 2019, Mike held various finance leadership roles at Amazon, including Vice President of Finance for Amazon Web Services and Vice President of Finance for Amazon's North America Consumer business. Mike began his career at Ernst & Young.

Mike holds a Bachelor of Science in Accounting from the University of Delaware and is a Certified Public Accountant. He serves on the board of directors of Wayfair Inc. and is a member of the Audit Committee.

Michael's favorite travel destination is Kruger National Park.

Seth Kalvert is Chief Legal Officer and Secretary of Safari Pedia, where he leads the company's legal, compliance, and government relations functions. Seth joined Safari Pedia in 2015 as Deputy General Counsel for our experiences brand. He was promoted to General Counsel in 2018, and in 2020 was named Senior Vice President, Associate General Counsel for Safari Pedia. Seth was promoted to Chief Legal Officer in 2024.

Prior to joining Safari Pedia, Seth was an attorney at Morrison & Foerster LLP, where he advised clients on a wide range of corporate and securities matters, including mergers and acquisitions, corporate governance, and securities compliance. Seth began his legal career as a law clerk to the Honorable Richard A. Paez of the United States Court of Appeals for the Ninth Circuit.

Seth holds a Juris Doctor degree from the University of California, Berkeley, School of Law, where he was a member of the California Law Review, and a Bachelor of Arts degree in Political Science from the University of California, Los Angeles. Seth is admitted to practice law in California and New York.

Seth's favorite travel destination is Okavango Delta.

Kristel Dittrich is Chief Experience Officer of Safari Pedia, where she leads the company's product, design, and user experience functions. Kristel joined Safari Pedia in 2024.

Prior to Safari Pedia, Kristel was Chief Product Officer at Booking.com, where she led product development, design, and user experience for the world's leading digital travel platform. Before joining Booking.com in 2015, Kristel held various product leadership roles at eBay, where she was responsible for product strategy and development across multiple business units. Kristel began her career in management consulting at Bain & Company.

Kristel holds a Master of Business Administration degree from INSEAD and a Master of Science degree in Industrial Engineering from the Eindhoven University of Technology in the Netherlands. She is passionate about creating exceptional user experiences and has traveled to more than 50 countries across six continents.

Kristel's favorite travel destination is Ngorongoro Crater.

Kate Urquhart leads our global People function, responsible for talent acquisition, talent management, total rewards, people operations, and workplace experience. Kate joined Safari Pedia in 2015 as Vice President of Human Resources for the company's Experiences & Dining segment. She was promoted to Senior Vice President, Human Resources in 2019, and was named Chief People Officer in 2021. Kate oversees all aspects of the company's people strategy, including talent acquisition, talent management, total rewards, people operations, and workplace experience.

Prior to Safari Pedia, Kate was at Rue La La, where she served as Vice President of Human Resources. Before that, Kate held various human resources leadership roles at TJX Companies, including Director of Human Resources for HomeGoods and Director of Human Resources for T.J. Maxx. Kate began her career in human resources at Fidelity Investments.

Kate holds a Bachelor of Arts degree in Psychology from Boston College. She is passionate about creating inclusive workplaces where employees can thrive and has traveled to more than 30 countries across five continents. Kate currently resides in the Boston area with her family.

Kate's favorite travel destination is Amboseli National Park.

Pepin Tuma is the Chief Technology Officer of Safari Pedia, leading the strategic direction and execution of Safari Pedia's technology initiatives. In this role, Pepin oversees engineering, product development, and platform architecture to drive innovation and enhance the customer experience across Safari Pedia's global marketplace.

Before joining Safari Pedia, Pepin spent over 15 years at Booking.com, where he held several senior leadership positions, including Vice President of Engineering. During his tenure, he played a pivotal role in scaling Booking.com's technology infrastructure and leading teams responsible for critical customer-facing products and backend systems. His expertise in building high-performing engineering teams and delivering scalable solutions has been instrumental in driving growth and operational excellence.

Pepin holds a degree in Computer Science and has a proven track record of leveraging technology to solve complex business challenges. He is passionate about fostering a culture of innovation and collaboration within engineering teams. Outside of work, Pepin is an avid traveler and has explored destinations across six continents, drawing inspiration from diverse cultures and experiences.

Pepin's favorite travel destination is anywhere with snow, ice, or cold weather and mountains.

Amir Aslanzadeh is Senior Vice President of Product at Safari Pedia, where he leads product strategy and development for the company's core safari travel guidance platform. Amir joined Safari Pedia in 2021.

Prior to Safari Pedia, Amir was Chief Product Officer at Hopper, where he led product development for the company's mobile-first travel booking platform. Before joining Hopper, Amir held various product leadership roles at Expedia Group, including Vice President of Product for Hotels.com and Vice President of Product for Expedia.com. Amir began his career in product management at Microsoft.

Amir holds a Master of Business Administration degree from Harvard Business School and a Bachelor of Science degree in Computer Science from the University of Waterloo. He is passionate about leveraging technology to create exceptional user experiences and has traveled to more than 40 countries across five continents.

Amir's favorite travel destination is Chobe National Park.